Himanshi
In the last decade, a number of celebrity owned brands that they have launched and needs to be explored. These celebrity owned brands are a combination of these celebrity’s unique style and innovative ideas. These brands offer high-quality skincare and makeup products.
In this article, we will look at some of the most successful celebrity-owned beauty brands, exploring what makes them special and how they are changing the beauty industry.
Also read From Silver Screen To Silver Spoon: Best 7 Celebrity Owned Restaurants In Delhi
Top Bollywood Celebrity Owned Brands In India
Kay beauty by Katrina Kaif
In the year 2019, the brand Kay Beauty was launched. It was the most popular and well-known celebrity, Katrina Kaif, who started the company Kay Beauty due to her dedication and passion for fashion and beauty products. Kay’s beauty products category includes lipstick, lip liner, lipstick oil, eyeshadow, eyeliner, eyebrows, pencils, foundations, and much more.
Their products are vegan and made with cruelty-free processes, and today, they are one of the leading beauty brands in India. Founded in 2019, Katrina started K Beauty in partnership with Nykaa. It is a Pan India brand, and it is set to launch its product in 59 Nykaa stores within India, as there are only a few stores that have Kay beauty products.
The price of these products is in the mediocre range. It is believed that Katrina Kaif owns 41% of Kay Beauty. The motto of this brand is to deliver hyper-performance that is long, lasting, and waterproof. It offers a wide range of makeup for all skin tones and types. Katrina keeps on adding new launches every year, from lip crayons to serum and lip oil.
Nush by Anushka Sharma
Nush was started by Anushka Sharma and Suditi Industries in a collaborative partnership. The brand Nush was launched in 2017. Nush products are easily available on the Myntra online platform, Myntra and in offline outlets such as Shoppers Stop outlets in India. It was the first internet brand of casual and formal clothing wear for modern women. It includes Western fashion and casual clothing wear for women.
The clothing category includes denim jackets, dresses, T-shirts, and much more. The brand is especially known for its comfort, clothing, designs, and materials. The motto behind this brand was to create everyday clothes for everyday women. Its clothing range starts from INR 699 and goes up to INR 3999, and sizes of the clothes are available at all times from S to XXL.
Lovechild by Masaba Gupta
The famous actor and fashion designer Masaba Gupta is the owner of the Love Child brand. It is basically a cosmetic and beauty product line that has multiple types of cosmetics like lipstick, foundation, perfumes, skin care products, and much more. Lovechild has its own shopping website where customers can shop easily.
They have three different sections of products selling there: one is make-up, the second is skincare, and the third is wellness. Love Child has offline stores in Mumbai, such as Juhu Parlia Mall, Bandra, and Kalaghoda. The timings are from 11 AM to approx 9 PM. Their products are available on various online platforms like Myntra, Amazon, and Nykaa.
Being Human by Salman Khan
Bollywood superstar Salman Khan is the founder of the Being Human Foundation. It was established in 2007, and the aim behind this foundation is to provide education and healthcare services for all the underprivileged people in India. Following that, Salman Khan also launched the Being Human clothing brand, which was founded in 2012 with the same foundation as Being Human.
It is basically a clothing brand, and the revenue it generates from this business is used to support the education and healthcare of poor people. The Being Human is a clothing brand that sells clothing in a variety of styles for both men and women.
They have a variety of T-shirts, shorts, lagging tracks, pants, and much more. It started with India, and it has made its trade in 15 countries around the globe, supported by many Bollywood actors and actresses.
HRX by Hrithik Roshan
HRX was founded by Bollywood star Ritik Roshan. It has different websites for all the HRX products; they have different varieties of products like gym equipment, eyewear, wearable gym clothing, footwear, bicycles and much more. Their products are also highly available on Myntra and cult websites.
The brand was launched in 2013 with a holistic approach of a clothing brand for all fitness freaks, both men and women; the Roshan launched its first standalone store at Phonics, Marketcity Mahadevpur, Bengaluru HRX gym, where it is made of breathable material to soak all the sweat post and pre-Out Myntra has bought 51% stake in HRX brand.
The House of Pataudi by Saif Ali Khan
The House of Pataudi is a brand by Saif Ali Khan. He launched his ethnic fashion brand, House of Pataudi, in 2018. It was in the same year, August, when he opened the first physical store, which was 1,500 sq. Big. It is located in the Phoenix Marketcity in Bengaluru. Soon after, he opened his second store in Goa.
The actor says he’s not a businessman who knows or is interested in all parts of the business. However, he contributes ideas that his team likes. For House of Pataudi, Khan partnered with Exceed Entertainment and Myntra to reach a larger audience. The brand head of House of Pataudi is Kanishka Upadhyaya.
The lead for this celebrity-owned brand is Exceed Entertainments. The idea that Saif Ali Khan has specified is to make such elegant-looking clothing an affordable option.
82E by Deepika Padukone
Inspired by the 82°30′ East meridian that runs through India and defines our connection with the world. This brand has launched a modern self-care brand that is believed to be rooted in Indian values. The brand was founded and launched by Deepika Padukone. She is an Indian actor, producer and also a mental health advovcate as well as entrepreneur.
She has successfully started this brand and brought her insights from her personal journey with self-care into this brand. Other than Deepika Padukone, The head of R&D here are Dr Rachna Rastogi and Anjali Gholap. The main feature of this brand is that even though it is rooted in Indian traditions and values, it comes with a global perspective.
All the products at 82E are sourced locally and crafted clinically to gain simplicity and joy for the individuals. Their products and practices are a combination of this blend of innovation and tradition. Overall, this brand, 82E, reflects both modernity and heritage.
Also read Heeramandi-Inspired Dining: 7 Restaurants In Delhi That Reflect Amazing Heeramandi’s Charm
Anomaly by Priyanka Chopra
Anomaly is a hair care brand that has a range of hair care products. The founder of this brand is Priyanka Chopra Jonas. She believes that the health of hair is important, and the mission of their brand is focused on that as well. The band provides quality haircare without compromise, and the range is built by taking care of the environment as well.
The brand offers a natural and sustainable hair care range that is known for being free from harmful chemicals. They spent time and invested in superior formulas to give the best results. They also take care of the environment as the bottles that they use are plastic trash, and through this, they contribute to reducing the amount of new plastic that is consumed. Furthermore, the Analomy brand is the second wealthiest beauty brand of 2023.
Star Struck by Sunny Leone
Star Struck is a premium cosmetic brand. It was launched in 2018 by a well-known figure and actor, Sunny Leone. The brand has been dedicated to empowering people through the art of makeup. They offer a variety of products that are made for every skin type. All the products of Star Struck are known to be cruelty-free and vegan.
Furthermore, all the products in this brand are PETA Certified. They offer beauty products in all the categories. It has been Sunny Leone’s dedication and hard work that she made her vision come true through the inauguration of this beauty brand. Her commitment towards the brand has helped to revolutionise the beauty industry and craft products that are a mixture of both luxury and affordability.
These products are a true reflection of celebrity-owned brands as they have the spark of a celebrity and fulfil all the beauty criteria to make them a hit. These categories include Lips, Nails, Faces, Eyes, fragrances and accessories. They launch something new every now and then to continuously expand the brand.
Hyphen by Kriti Sanon
Hyphen was launched by Kriti Sanon. It is a skincare brand that uses PAP technologies. The parent company of M caffeine. She launched this beauty brand on our 33rd birthday, which is July 27. The aim of this brand is to provide realistic skincare solutions for all skin types and needs.
Its products are one hundred per cent vegan needs and promise zero plastic footprints with a full ingredients list mentioned on the product package. Hyphen has a variety of products like sunscreen, glow, face, serum, ultralight, weight, sunscreen, lip balm, vitamin infuse, lip balm, lip, SPF serum, acne spot moist as a cream and much more.
They have specially made products for all skin types, from dry to oily, and their best seller is their vitamin infused lip balm, which hydrates and heel trial lips for up to 24 hours; the crazy person likes to apply the lip balm very often.
Final Thoughts
It could be said that these are top celebrity owned brands and have paved their way into the industry by offering some unique add ons. In some cases, they have also changed the beauty world by offering products that reflect their personalised styles and personalities, which many have come to admire. Whether you’re a fan who admires the celebrity or a makeup enthusiast who loves to explore more about the industry, make sure to explore these brands.
Also read Epicurean And Extraordinary: Exploring 10 Unique Themed Restaurants In India
